Continuously and structured media monitoring provides the same framework and references. For organizations, it is an important activity to acquire insights about the outside world, map their industry and their communication in order to be able to analyze, develop and make decisions about their business in a right way.
Here are some common uses for media monitoring:
1. Rumor management - By being aware of the media coverage, you can take appropriate measures to manage the situation.
2. Competitive Analysis - This can provide valuable information about the competitive landscape, marketing strategies and industry trends.
3. Campaign evaluation - By analyzing media coverage and tone, one can assess how well a message has been communicated and how it has been received by the target audience.
4. Trend spotting - This can be valuable in developing products, services or marketing strategies that are in line with current trends and expectations.
