What does visibility and exposure refer to?

Visibility and exposure are solely used for our qualitative media analyses conducted by our media analysts. It is a variable that categorizes publicity based on how prominent the subject of analysis is in each individual article, including where in the article the subject of analysis is mentioned and how many times.

The subject's visibility is measured on a five-point scale where 5 represents 'Full Focus,' 4 is 'Central,' 3 is 'Moderate Impact,' 2 is 'Low Impact,' and 1 is 'Peripheral.' Visibility can also be categorized as high (4-5), medium (3), and low (1-2).

Visibility is a component of the metrics for media quality and media effectiveness.