Media monitoring in a case of a crisis

Depending on the type of organization, a crisis can look different

Crisis Monitoring - an important act for handling extraordinary events and crises.

1. Be Prepared: Crisis monitoring helps organizations be prepared for various types of potential crises. By having a plan and being aware of the risks, one can act quickly and effectively when a crisis occurs.

2. Identify potential crises for your organization, such as:

- Scandals and irregularities
- Product issues or misinformation
- Personnel-related crises
- Environmental and sustainability crises
- Technical problems or data breaches
- Communication failures
- Rumors and fake news
- Political or societal crises

Example 1: A company in the product industry should have daily monitoring for issues like environmentally hazardous products, labor and ethical concerns, dangerous working conditions, etc.

Example 2: A municipality should monitor potential crises like floods, fires, water leaks, accidents, explosions, shootings, gang crime, cyber-attacks, and influence campaigns.

Example 3: Temporary monitoring for specific events that might impact the organization, such as boycotts, trade sanctions, pandemics, production stoppages, strikes, and layoffs.

Example 4: Monitor media crises of potential competitors to proactively communicate and prevent similar issues in your organization.

3. Stay Updated - Keep track of your hits via:

- Daily email updates
- Continuous email updates when a new article is generated
- The Retriever app for media monitoring
- Push notifications for desired monitoring via the Retriever app

4. Analyze and Evaluate

- Learn from your own and others' experiences to improve your communication efforts.
- Quantitatively analyze outcomes using the "Explore & Analyze" tool in the Retriever platform. More info here!
- Get help from our skilled media analysts to qualitatively analyze outcomes based on your chosen parameters.