---
title: "Monitor important spokespersons"
url: "https://retriever.productfruits.help/en/article/spokespersons"
language: "en"
last_updated: "2025-12-12T09:14:42.112Z"
---

# Monitor important spokespersons

With our new Spokesperson feature, you can easily track and analyze the key voices shaping the conversation around your brand on social media. This includes your own spokespersons as well as competitors’ key figures, giving you a broader view of the social landscape.

### What you can monitor

The Spokesperson view provides detailed insights for each selected profile, including: 

**Posts**  
The number of posts published during the selected period. 

**Posts, previous period**  
Compare activity with the previous period to identify trends and changes. 

**Likes**  
Track the total number of likes received. 

**Shares**  
Understand how far each spokesperson’s content spreads. 

**Comments**  
See how much discussion and interaction their posts generate. 

**Followers**  
View the current number of followers. 

**Follower growth**  
Measure how the audience grows over time.

### Additional filters & options

  
**Account filtering**  
Select the specific profile/account you want to view data for. 

**Social channel filtering**  
Filter your insights by platform. 

**Custom time periods**  
Select the time period you want to analyze for deeper or more targeted insights. 

**Language selection**  
Filter content based on the language(s) relevant to your analysis. 

**Sentiment filtering**  
Use AI-generated sentiment to filter posts by positive, negative, or neutral tone. 

**Custom time periods**  
Select the specific time period you want to analyze. 

**Sorting options**  
Sort spokespersons or posts using:

-   Newest
-   Oldest
-   Most Followers
-   Most Engagements
-   Most Likes
-   Most Comments
-   Most Shares

**Content type filtering**  
Choose which activity types to include:

-   Posts and comments/replies
-   Posts
-   Only comments/replies

### Channels

You can currently follow important spokespersons on Facebook and LinkedIn.

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### Why use Spokesperson monitoring?

This feature helps you understand how your brand and your competitors are represented through influential voices. It gives you a clear view of activity, engagement, audience growth, and sentiment across social platforms.

### How to get started

If you’d like access or need help getting started, contact your Retriever representative.