---
title: "Sentiments Management "
url: "https://retriever.productfruits.help/en/article/sentiments"
language: "en"
last_updated: "2025-08-11T13:40:20.840Z"
---

# Sentiments Management 

The sentiment functionality is a feature that makes it possbile to analyze and determine the **tone or emotion** on your mentions, comments or posts. 

**Manual Sentiment rating:**

Click the "Sentiment" button --> Choose between Positive, Neutral or Negative

![](https://cdn-assets.productfruits.com/19d4155b-cb7c-431b-a1e9-2c60d9e1f9eb)

**Positive** (Green) – e.g., praise, compliments, or satisfied customer feedback

**Neutral** – (Grey) – e.g., factual statements or mentions without clear emotion

**Negative** (Red) –  e.g., complaints, criticism, or frustration

**AI Sentiment Detection**

If you prefer **not to manually assign** sentiment to posts, our tool offers **AI Sentiment Detection**.

The AI automatically analyzes content and assigns the appropriate sentiment label.

It saves time, ensures consistency, and helps you stay on top of brand perception — even across large volumes of data.

You can always **adjust sentiment manually** if needed, but the AI handles most of the work for you.

To gain access to this feature, please contact us at [support.social@retriever.se](mailto:support.social@retriever.se) 

The feature is included in your current agreement and is available at no extra cost.