---
title: "Sentiment"
url: "https://retriever.productfruits.help/en/article/sentiment"
language: "en"
last_updated: "2025-08-14T10:00:40.083Z"
---

# Sentiment

The sentiment functionality is a feature that makes it possbile to analyze and determine the **tone or emotion** on your mentions, comments or posts. 

**Positive** (Green) – e.g., praise, compliments, or satisfied customer feedback

**Negative** (Red) –  e.g., complaints, criticism, or frustration

**Neutral** – (Grey) – e.g., factual statements or mentions without clear emotion

**Guide on how to use the sentiments:**  [https://retriever.productfruits.help/en/article/sentiments](https://retriever.productfruits.help/en/article/sentiments) 

**Step 1:** Access Measure and click on the "Sentiment" tab. 

![](https://cdn-assets.productfruits.com/a847c7cb-1824-4053-a945-04a44dc98734)

**Step 2:**  **Sentiment Over Time**

This graph shows sentiments per day over time. 

You can sort on all accounts or specific ones in the drop down. 

![](https://cdn-assets.productfruits.com/357e87ed-e4bc-4248-a9e3-ad4bba7aa64e)

**Step 3**: **Sentiment Distribution**

Distribution of sentiment for Positive, Neutral and Negative. 

![](https://cdn-assets.productfruits.com/27c325fc-34cd-4149-8e32-0ed850758b69)

**Step 4: Sentiment by platform**

This shows the sentiment distribution split between the plattforms. 

![](https://cdn-assets.productfruits.com/6c71afcf-9d6e-4f72-ac79-cb2470f34d25)  
 

**Step 5: Sentiment by day and time period**

Here you can see the average sentiment (-1 to +1) split by day and time of day. 

![](https://cdn-assets.productfruits.com/fc14b84f-f1aa-4fca-861e-5f16273d3b7f)

**Step 6: Cumulative Sentiment score**

![](https://cdn-assets.productfruits.com/19296cd4-433d-4ce8-b7de-0627b2d81e93)