--- title: "Releases and updates in SMM" url: "https://retriever.productfruits.help/en/article/releases-and-updates-in-smm" language: "en" last_updated: "2025-11-07T10:35:56.795Z" --- # Releases and updates in SMM Stay updated here on releases and updates in our SMM tool! ### **NOVEMBER 6th, 2025** ## **Publish: Collaboration posts on IG**  You can now publish Collaboration posts on Instagram, to use the feature you just write the username on the account, without @. It is possible to add up to 3 collaborators in each post.  ![](https://cdn-assets.productfruits.com/6c7b97fb-9ded-45d2-9f6c-46a13382b5a7) ### **OCTOBER 28th, 2025** ## **Publish: Alt text on IG posts**  It is now possible to add alt text on Instagram posts in Publish.  ![](https://cdn-assets.productfruits.com/69f5c5df-b0a9-4ac1-88d4-1eee580f0d12) ### **AUGUST 12th , 2025** ## **Engage: AI Sentiments**  It is now possible to activate AI Sentiments,  AI automatically analyzes comments/messages and assigns the appropriate sentiment label. You can always **adjust sentiment manually** if needed, but the AI handles most of the work for you. To gain access to this feature, please contact us at [**support.social@retriever.se**](mailto:support.social@retriever.se)  ![](https://cdn-assets.productfruits.com/e1b01784-c9f9-4f98-807d-701928502a79) ### **AUGUST 7th , 2025** ## **Settings: Trigger action words**  Trigger Action Management lets you assign specific keywords (like "refund" or "urgent") to an Areas of Expertise, so that when those words appear in comments or messages, the system automatically routes them to the assigned AoE in the Engage inbox.  ![](https://cdn-assets.productfruits.com/71562408-3c5d-45d4-9116-a32500d7e9b2) ### **JULY 30th , 2025** ## **Publish: Auto assign a post to an Area of Expertise**  You can assign a post in publish, so when you recieve comments, the post will be assigned to the AoE. **![](https://cdn-assets.productfruits.com/2a9a7111-fa1e-4732-a5e6-01c0954c1202)** ### **JULY 20th , 2025** ## **Publish: Desktop Preview on LinkedIn** It is now possible to get a desktop preview on LinkedIn, before it was only possible to get a mobile preview.  ![](https://cdn-assets.productfruits.com/7e67f881-48c8-4151-a0a2-ada874290be9) ### **DECEMBER 3rd, 2024** ## **Publish: CTA (Call to action) button** You can now add a CTA button to all links for Facebook. This boosts engagement, allows performance tracking, improves user experience, and can lead to higher conversion rates. Plus, you have multiple CTA options to choose from Facebook. ![](https://cdn-assets.productfruits.com/245a88ab-1f81-49eb-b95e-26eebeac3c0a) * * * ### **DECEMBER 2nd, 2024** ## **Publish: Customize Link Previews** We are happy to announce a new feature that lets you **customize the preview for links** to your organization's website. You can now control the title, description and image that appear when your links are shared. Note that you must own the website to make these customization. ![](https://cdn-assets.productfruits.com/a6f6059b-c351-4bac-a358-dcea6fcd53a4) * * * ### **DECEMBER 2nd, 2024** ## **Engage: Mark all messages as done & filter by message type and social channel** This new feature for "Mark all messages as done" now allows you to **filter by message type and social channel** when you mark all your messages as done. This is useful, for example, when you only want to clear numerous mentions. ![](https://cdn-assets.productfruits.com/d543b634-a46c-460d-8d8a-0528bf2f1a87) Where to "Mark all messages as done"? Look for the "Actions" tab in the top navigation bar in Engage!![](https://cdn-assets.productfruits.com/99572fe4-08f1-444d-8226-fa99aea4a384) * * * ### **OCTOBER 10th, 2024** ## **Engage: Notes attached to users now visible** We have now released a **note indication** showing on each user if they have a previous note attached to any of their comments. It allows you to easier add information or mark an individual comment as important.  **Overall,** this note indication feature enhances your ability to manage user interactions, ensuring that you focus on the comments that matter most while minimizing unnecessary effort on disruptive users. ![](https://cdn-assets.productfruits.com/facc92e7-a9d1-4184-811f-d19dacf612d8) * * * ### **OCTOBER 10th, 2024** ## **Engage: New workload calculations** We have updated the workload numbers so that all users can see the **total of messages** that are assigned to them, regardless of which page you are looking at. By displaying the **total assigned messages across all pages**, users have a clearer understanding of their current workload. With this transparency, the team can easily see what they need to do and who's responsible for what. ![](https://cdn-assets.productfruits.com/25c5d5d0-d81d-4656-a939-270b502ac841) * * * ### **OCTOBER 8th, 2024** ## **Publish: Standard datapoints in Measure** We have now added **five standard datapoints** to all users Measure dashboards. You can quickly see how much you've published and how many incoming messages, impressions, engagement and followers you have in your channels. By incorporating these five standard datapoints into the Measure dashboards, you can now **gain essential insights** into your social media performance, enabling you to make informed decisions, optimize strategies, and ultimately achieve your communication goals more effectively. ![](https://cdn-assets.productfruits.com/a0a2afc4-3f6d-4044-a66c-5cb76d1c0ccd) * * * ### **SEPTEMBER 17th, 2024** ## **Publish: Drag and drop posts** We have now released the possibility to **drag and drop posts** to different dates in the Publish calendar. This is available for users when looking at the weekly or monthly view. This functionality is beneficial for you as a user because it streamlines the scheduling process, making it easier to rearrange your content at a moment's notice. Whether you need to adjust your posting schedule due to changing priorities or take advantage of trending topics, the drag-and-drop capability allows you to do so quickly and intuitively. ![](https://cdn-assets.productfruits.com/0f01e693-fd1d-4ae3-b6bd-831d639e6988) * * * ### **SEPTEMBER 17th, 2024** ## **Publish: Click in calendar** We have now released the possibility for users to **click directly on the date** in the monthly view of the Publish calendar to start creating a post. With just one click, you can quickly select a date and start drafting your post, saving you time and reducing the steps required to schedule your content. ![](https://cdn-assets.productfruits.com/e7cf1b30-f46d-43c6-9669-5e75da1468a0) * * * ### **AUGUST 21th, 2024** ## **Measure: Export dashboard as PDF** Now it's possible to export your dashboard in Measure as a **PDF file.** You will get some overall numbers as well as all graphs and tables you have selected in your dashboard. This feature is perfect for holding presentations for the rest of your team. By exporting your data into a well-organized PDF, you can easily share insights and trends with your colleagues, making it simple to discuss performance, align on strategies, and collaborate effectively. ![](https://cdn-assets.productfruits.com/879bb8fb-25e4-4358-a885-4e6a4049b884) * * * ### **JULY 2nd, 2024** ## **Publish: Mentions in LinkedIn posts** We have now released the possibility to **@mention** someone in a LinkedIn post. You can now tag other companies or users directly from Publish! ![](https://cdn-assets.productfruits.com/55e8c582-930b-4aed-9311-c0e0dacbe64d) * * * ### **JULY 2nd, 2024** ## **Publish: Drafts** A new tab in Publish called **“Drafts”** has been released. You can now find all drafts created by yourself or a colleague in the organization. This allows you to share templates and use posts within the team. This feature streamlines your workflow and facilitates collaboration, making it easier for you to access and build upon existing drafts. It gives you the **opportunity to refine your ideas and work** more efficiently as a team, ensuring that you can develop your posts to their fullest potential before publishing. ![](https://cdn-assets.productfruits.com/4bed2a0c-566c-4869-851e-2dc8977ec4b3) * * * ### **MAY 21th, 2024** ## **Measure: My Dashboard** We have released a new tab in Measure called **My Dashboard**. As a user, you can now customize which graphs and tables you want to see on your page. This will allow you to see only what is relevant for your specific task. With My Dashboard, you can avoid navigating through each individual tab, by highlighting the statistics that matter most to you. This not only saves you time but also enhances your efficiency, enabling you to **quickly access the insights you need** without the hassle of switching between multiple sections. ![](https://cdn-assets.productfruits.com/fc8b009e-5eec-4481-8728-7b10413e2312) * * * ### **MAY 20th, 2024** ## **Publish: Geographical targeted posts on Facebook** We have now released the possibility to **target** Facebook post **to a specific geographical location**. To target a post the user simply switches from “Anyone” to “Target Audience” when publishing. It allows you to **tailor your content to reach** the audience that is most relevant to your message. By targeting specific geographical areas, you can ensure that your posts resonate with local audiences, increasing engagement and relevance. This can lead to more effective marketing campaigns, as you can focus your efforts on the locations that matter most to your brand, ultimately enhancing your overall impact and return on investment. ![](https://cdn-assets.productfruits.com/85276e51-32e1-4d22-b878-cc8024399ec2) ![](https://cdn-assets.productfruits.com/d4309c88-425b-4a28-a24c-1211c49533c7) * * * ### **FEBRUARY 26, 2024** ## **Publish: Ask for Help is now in Publish** **Ask for Help** feature is now available in Publish. You are now able to get feedback on your posts from colleagues in your organization that does not have a SMM account.  This is a valuable addition because it encourages **collaboration and inclusivity within your team**. By allowing input from colleagues outside of the SMM account holders, you can gather diverse perspectives and insights, which can enhance the quality of your content. ![](https://cdn-assets.productfruits.com/963a56b3-8c8b-462f-9fb6-af80a39bcf8c) * * * ### **MAY 17, 2023** ## **Mention users in your Facebook replies** You can now @mention a user when you reply to replies on Facebook. For a detailed guide on this feature click [here](https://retriever.productfruits.help/en/article/mention-users-in-facebook-replies). * * * ### **MAY 11, 2023** ## **Control who can create new labels in your organization** You can now decide if only Organization Owners or all Team Members should be able to create new labels. You do this in Settings - Engage - Label Creation. ![](https://cdn-assets.productfruits.com/5eb2f315-1ee2-48ac-b64d-3b7d93cb1a90) * * * ### **MAY 3, 2023** ## **Manually update data for posts in Measure** Measure automatically update every 24 hours. For more frequent data you can now manually update the data for any post. For a detailed guide click [here](https://intercom.help/relationdesk/en/articles/7857621-update-statistics-in-published-content-table). [![](https://downloads.intercomcdn.com/i/o/733554771/2cfad88faf41495d58704255/Update+statistics2.png)](https://downloads.intercomcdn.com/i/o/733554771/2cfad88faf41495d58704255/Update+statistics2.png) * * * ### **APRIL 13. 2023** ## **Publish now have a day view for its calendar** You can now view the Publish calendar for a specific month, week or day. For a detailed guide on the calendar views click [here](https://intercom.help/relationdesk/en/articles/4031571-view-the-calendar-by-month-week-or-day). [![](https://downloads.intercomcdn.com/i/o/711040927/b5d3c2eda5ec3f26aea47c83/Day+view.png)](https://downloads.intercomcdn.com/i/o/711040927/b5d3c2eda5ec3f26aea47c83/Day+view.png) * * * ### **APRIL 10, 2023** ## **RelationDesk is now showing all actions in real time** You can now see in real time what your colleagues are writing, when they are adding notes and lables and if marking messages as done. For a demonstration see the video below. * * * ### **MARCH 27, 2023** ## **See previews with mutliple images in Publish** If you create a post with multiple images in Publish you also get a multi-image preview [![](https://downloads.intercomcdn.com/i/o/699617319/d005cd89132260a4ebf06223/Preivew.png)](https://downloads.intercomcdn.com/i/o/699617319/d005cd89132260a4ebf06223/Preivew.png) * * * ## **MARCH 23, 2023** ## **Pasue notifications for posts that are not relevant** You can now pause notifications for posts that are irrelevant to your team For a detailed guide on how to pause notifications click [here](https://intercom.help/relationdesk/en/articles/7182316-pause-notifications-for-posts). [![](https://downloads.intercomcdn.com/i/o/697343945/401d192e6590012487dbf35b/Stop+notifications.png)](https://downloads.intercomcdn.com/i/o/697343945/401d192e6590012487dbf35b/Stop+notifications.png) * * * ## **MARCH 1, 2023** ## **See what your customers are writing in your channels** You can now see the most common words, emojis and hashtags your customers are using. For a detailed guide on discussions click [here](https://intercom.help/relationdesk/en/articles/7037627-discussions-new-measure). [![](https://downloads.intercomcdn.com/i/o/681833220/27e396f9e4381eff662a7a01/Discussions.png)](https://downloads.intercomcdn.com/i/o/681833220/27e396f9e4381eff662a7a01/Discussions.png) * * * ## **FEBRUARY 8, 2023** ## **Publish reels for Instagram and Facebook** You can now create and publish reels to Instagram and Facebook from RelationDesk. For a detailed guide on how to create reel click [here](https://intercom.help/relationdesk/en/articles/6969450-publish-reels-to-facebook-and-instagram). [![](https://downloads.intercomcdn.com/i/o/667458374/bb9d5e48cc841b6458ba9e16/Reel+Publish2.png)](https://downloads.intercomcdn.com/i/o/667458374/bb9d5e48cc841b6458ba9e16/Reel+Publish2.png) * * * ## **JANUARY 11, 2023** ## **Add tags to published posts in Publish** You can now add new or edit existing tags for already published posts in Publish For a detailed guide on how to edit post tags click [here](https://intercom.help/relationdesk/en/articles/6884469-edit-labels-on-your-published-posts). [![](https://downloads.intercomcdn.com/i/o/650419627/580e01bb8ef093d6a00a4e3e/Lables+publish2.png)](https://downloads.intercomcdn.com/i/o/650419627/580e01bb8ef093d6a00a4e3e/Lables+publish2.png) * * * ## **JANUARY 11, 2023** ## **Enable single sign on with Microsoft Azure** You can now choose to use single sign on (SSO) to log into RelationDesk If you are interested in this contact us at [support@relationdesk.com](mailto:support@relationdesk.com) [![](https://downloads.intercomcdn.com/i/o/650300419/e11c69d9a78df1ea7bb5a24d/SSO.png)](https://downloads.intercomcdn.com/i/o/650300419/e11c69d9a78df1ea7bb5a24d/SSO.png) * * * ## **September 30, 2022** ## **Add SRT - files to your Facebook video posts** You can now add SRT-Files to your video posts for Facebook. For a detailed guide on this feature click [here](https://intercom.help/relationdesk/en/articles/6604227-add-srt-file-to-your-videos-for-facebook). [![](https://downloads.intercomcdn.com/i/o/589742084/faa4f21d25ddfb577db66232/SRT.png)](https://downloads.intercomcdn.com/i/o/589742084/faa4f21d25ddfb577db66232/SRT.png) * * * ## **September 1, 2022** ## **Instagram Reels now supported in Engage** You can now manage Instagram Reels in Engage. Both comments on your own Reels as well as Reels where you are @mentioned in the caption will show up in RelationDesk. [![](https://downloads.intercomcdn.com/i/o/572786746/1bbcc8a6a71760b7ee59df4e/Reels.png)](https://downloads.intercomcdn.com/i/o/572786746/1bbcc8a6a71760b7ee59df4e/Reels.png) * * * ## **September 1, 2022** ## **Link preview now available for LinkedIn posts in Publish** We now fetch previews for links on LinkedIn in Publish. Since LinkedIn doesn't provide previews we estimate this and provide a link to LinkedIns offical preview. [![](https://downloads.intercomcdn.com/i/o/572965949/606bc85bd52860356fc0087a/Link+preview.png)](https://downloads.intercomcdn.com/i/o/572965949/606bc85bd52860356fc0087a/Link+preview.png) * * * ## **August 24, 2022** ## **Add instant comments to your posts in Publish** You can now add comments to be automatically posted when your content goes live For a guide on how to add instant comments click [here](https://intercom.help/relationdesk/en/articles/6498409-add-an-instant-comment-in-publish). [![](https://downloads.intercomcdn.com/i/o/568258588/52053bdd2fc3930621bbe1b5/instant+comment4.png)](https://downloads.intercomcdn.com/i/o/568258588/52053bdd2fc3930621bbe1b5/instant+comment4.png) * * * ## **August 20, 2022** ## **Convert PNG files to JPG files for Instagram** You can now upload and convert PNG files for Instagram in Publish For a guide on how to convert the files click [here](https://intercom.help/relationdesk/en/articles/6498351-convert-png-to-jpg-files-for-instagram). [![](https://downloads.intercomcdn.com/i/o/568247983/1fa95d9780a0846e6c132bf6/Convert+png+3.png)](https://downloads.intercomcdn.com/i/o/568247983/1fa95d9780a0846e6c132bf6/Convert+png+3.png) * * * ## **June 22, 2022** ## **Alt-Text available on Twitter posts** You can now add your own Alt-Text to Twitter posts in Publish For a guide on how to add Alt-Text click [here](https://intercom.help/relationdesk/en/articles/6058355-add-alt-text-to-images). [![](https://downloads.intercomcdn.com/i/o/534261638/9e5d5d1998a2449dddf76f64/Alt-Text.png)](https://downloads.intercomcdn.com/i/o/534261638/9e5d5d1998a2449dddf76f64/Alt-Text.png) * * * ## **June 14, 2022** ## **Multi media posts available for Instagaram** You can now add multiple images and videos to your Instagram posts For a guide on how to create posts click [here](https://intercom.help/relationdesk/en/articles/4028397-create-new-posts-in-relationdesk). [![](https://downloads.intercomcdn.com/i/o/529582515/1232bcf65718425f2d8d3d8b/Multi+image+posting.png)](https://downloads.intercomcdn.com/i/o/529582515/1232bcf65718425f2d8d3d8b/Multi+image+posting.png) * * * ## **June 13, 2022** ## **Deleted comments automatically removed from RelationDesk** Due to Facebook rules if a message is deleted from Facebook or Instagram these will be automatically removed from RelationDesk now. This mean you will no longer see "Deleted" marked on a comment in RelationDesk if it has been removed. * * * ## **June 7, 2022** ## **Manage your tags from the settings page** You can now edit or delete your tags from the settings page You can do this for tags both related to Engage and Publish For a detailed guide click [here](https://intercom.help/relationdesk/en/articles/6281834-tag-management). [![](https://downloads.intercomcdn.com/i/o/525850915/c0e55f4a3bee97981e05d3d7/Tag+management.png)](https://downloads.intercomcdn.com/i/o/525850915/c0e55f4a3bee97981e05d3d7/Tag+management.png) * * * ## **May 5, 2022** ## **Get notified by email if something happens in your channels** Now you can set up email notifications for when there's a new message, something has been assigned and more. For a detailed guide click [here](https://intercom.help/relationdesk/en/articles/6192942-email-notifications). [![](https://downloads.intercomcdn.com/i/o/508114337/19b24b87149a9af6ce5cd0a4/Email+notifications.png)](https://downloads.intercomcdn.com/i/o/508114337/19b24b87149a9af6ce5cd0a4/Email+notifications.png) * * * ## **March 23, 2022** ## **Reply to individual Tweets** Now you can reply to individual tweets @mentioning all users in the original tweet [![](https://downloads.intercomcdn.com/i/o/487829068/b4738de518a8c080f006dcf0/reply+tweets.png)](https://downloads.intercomcdn.com/i/o/487829068/b4738de518a8c080f006dcf0/reply+tweets.png) * * * ## **March 23, 2022** ## **Publish notes color picker** Now you can change the color of your notes in the Publish calendar For a guide on creating notes in Publish click [here](https://intercom.help/relationdesk/en/articles/4031585-create-a-note-in-your-publish-calendar). [![](https://downloads.intercomcdn.com/i/o/487819517/6b9cf326e618ac8b9dd140b8/color+picker+notes.png)](https://downloads.intercomcdn.com/i/o/487819517/6b9cf326e618ac8b9dd140b8/color+picker+notes.png) * * * ## **March 15, 2022** ## **Targeted geographical posts for LinkedIn** Now you can publish LinkedIn posts to targeted audiences. For a guide on how to do this click [here](https://intercom.help/relationdesk/en/articles/6058668-targeted-geographical-posts-for-linkedin). [![](https://downloads.intercomcdn.com/i/o/480528484/9f8078b9fa3caeed8d02839a/Targeted+posts3.png)](https://downloads.intercomcdn.com/i/o/480528484/9f8078b9fa3caeed8d02839a/Targeted+posts3.png) * * * ## **March 8, 2022** ## **View all replies for Instagram** Now you can select "view all replies" for Instagram comments [![](https://downloads.intercomcdn.com/i/o/476761171/d3b8b49b4ade9559de3f1770/All+replies.png)](https://downloads.intercomcdn.com/i/o/476761171/d3b8b49b4ade9559de3f1770/All+replies.png) * * * ## **February 17, 2022** ## **LinkedIn Measure Release** Now you can get engagement statistics for your LinkedIn pages in Measure [![](https://downloads.intercomcdn.com/i/o/473471535/78ac310e95b5381c515a2e2e/LinkedIn+Measure.png)](https://downloads.intercomcdn.com/i/o/473471535/78ac310e95b5381c515a2e2e/LinkedIn+Measure.png) * * * ## **February 1, 2022** ## **Automatically convert images to perfectly fit Instagram** We now automatically convert images to perfectly fit Instagram requirements and allows image cropping when necessary [![](https://downloads.intercomcdn.com/i/o/458224021/1ef5cbaba7d6c04f8aebfae4/How+to+crop.png)](https://downloads.intercomcdn.com/i/o/458224021/1ef5cbaba7d6c04f8aebfae4/How+to+crop.png) * * * ## **January 11, 2022** ## **Automatically convert videos to perfectly fit Instagram** We now automatically convert videos to perfectly fit Instagram requirements [![](https://downloads.intercomcdn.com/i/o/454705944/a9c58c38f27b83ffe96c876a/Transcoded+video.png)](https://downloads.intercomcdn.com/i/o/454705944/a9c58c38f27b83ffe96c876a/Transcoded+video.png) * * * ## **2021** ## **Two factor authentication (MFA)** We now support Two-factor authentication for all RelationDesk users. For a guide on how to activate it click [here](https://intercom.help/relationdesk/en/articles/5785249-enable-2-factor-authentication-mfa). [![](https://downloads.intercomcdn.com/i/o/454655659/9b6c3ece3cdd0145c941b38a/two+factor+authentication.png)](https://downloads.intercomcdn.com/i/o/454655659/9b6c3ece3cdd0145c941b38a/two+factor+authentication.png) * * * ## **2021** ## **Instagram Conversations** Instagram Direct Messages and stories are now live and supported in RelationDesk Engage A guide on how to activate it can be found [here](https://intercom.help/relationdesk/en/articles/5661256-enable-instagram-private-messages-for-relationdesk). [![](https://downloads.intercomcdn.com/i/o/454657036/20243050ec385ce10baef819/Instagram+DM.png)](https://downloads.intercomcdn.com/i/o/454657036/20243050ec385ce10baef819/Instagram+DM.png) * * * ## **2021** ## **Publish to several networks at once** We have now released support for creating posts on all networks simultaniously. A guide on how to create posts can be found [here](https://intercom.help/relationdesk/en/articles/4028397-create-new-posts-in-relationdesk). [![](https://downloads.intercomcdn.com/i/o/454652563/c37391c1bf5ab33d79674fc5/Sk%C3%A4rmbild+2022-01-26+144233.png)](https://downloads.intercomcdn.com/i/o/454652563/c37391c1bf5ab33d79674fc5/Sk%C3%A4rmbild+2022-01-26+144233.png) * * * ## **2021** ## **Assign comments** It is now possible to assign individual comments as well as posts in RelationDesk Engage Guide for how to assign comments and posts can be found [here](https://intercom.help/relationdesk/en/articles/3929601-assign-a-message-to-a-team-member). [![](https://downloads.intercomcdn.com/i/o/454660136/e251c7a02c1fb2789d37bdf7/Assign+comments.png)](https://downloads.intercomcdn.com/i/o/454660136/e251c7a02c1fb2789d37bdf7/Assign+comments.png) * * * ## **2021** ## **LinkedIn Engage** LinkedIn is now a supported channel in RelationDesk Engage ## **A guide on how to activate can be found** [**here**](https://intercom.help/relationdesk/en/articles/4479493-connect-to-linkedin)**.** [![](https://downloads.intercomcdn.com/i/o/454700768/21fe64799748087a75d933d5/Linkedin+Engage.png)](https://downloads.intercomcdn.com/i/o/454700768/21fe64799748087a75d933d5/Linkedin+Engage.png)