---
title: "Media monitoring in a case of a crisis"
url: "https://retriever.productfruits.help/en/article/media-monitoring-in-a-case-of-a-crisis"
language: "en"
last_updated: "2024-07-19T09:04:22.044Z"
---

# Media monitoring in a case of a crisis

Who to handle a media crisis

Depending on the type of organization, a crisis can look different

Crisis Monitoring - an important act for handling extraordinary events and crises.

1\. Be Prepared: Crisis monitoring helps organizations be prepared for various types of potential crises. By having a plan and being aware of the risks, one can act quickly and effectively when a crisis occurs.

2\. Identify potential crises for your organization, such as:

\- Scandals and irregularities  
\- Product issues or misinformation  
\- Personnel-related crises  
\- Environmental and sustainability crises  
\- Technical problems or data breaches  
\- Communication failures  
\- Rumors and fake news  
\- Political or societal crises

Example 1: A company in the product industry should have daily monitoring for issues like environmentally hazardous products, labor and ethical concerns, dangerous working conditions, etc.

Example 2: A municipality should monitor potential crises like floods, fires, water leaks, accidents, explosions, shootings, gang crime, cyber-attacks, and influence campaigns.

Example 3: Temporary monitoring for specific events that might impact the organization, such as boycotts, trade sanctions, pandemics, production stoppages, strikes, and layoffs.

Example 4: Monitor media crises of potential competitors to proactively communicate and prevent similar issues in your organization.

3\. Stay Updated - Keep track of your hits via:

\- Daily email updates  
\- Continuous email updates when a new article is generated  
\- The Retriever app for media monitoring  
\- Push notifications for desired monitoring via the Retriever app

4\. Analyze and Evaluate

\- Learn from your own and others' experiences to improve your communication efforts.  
\- Quantitatively analyze outcomes using the "Explore & Analyze" tool in the Retriever platform. More info here!  
\- Get help from our skilled media analysts to qualitatively analyze outcomes based on your chosen parameters.